What is Mobile Responsive Construction?

If you still have a 'static' website that doesn't render well on mobile devices its more than likely you are losing customers and giving away potential profits to business competitors who have already updated & upgraded their web presence to a Responsive Website Design.
More and more of your target audience is viewing websites using smart phones and tablets. Mobile Responsive Website Construction is important because it is the process of creating a living website presence that represents your business, your brand and your products & services. It involves the planning and execution of many important elements in order to be user-friendly, functional, and to be an effective representation of your brand image which is an online extension of your business.
With the shift from desktop to mobile platform well under way you will be challenged to stay ahead of your target market's usage curve and provide optimal presence with the content they want, when and where they want it. A responsive website is the core to building a flexible digital footprint that meets the needs of your customers and provides revenue growth for you.
Having a mobile responsive website means that your visitors will not have difficulties reading texts, viewing product galleries, viewing pricing and comparison tables, and can clearly see photos and videos whether they are using a desktop computer, a laptop or devices with smaller screens such as that of a smart phone or tablet.
The key feature of a responsive web design is the flexibility of media-queries and adjustable screen resolutions. In essence, a mobile responsive website ensures that you only need ONE website to appear properly in different mobile devices. No more "pinching" and scrolling to locate essential information about your business--when designed correctly, the visual representation is crisp and precise.
Using responsive web design has multiple advantages including it keeps your desktop and mobile content on a single URL, which is easier for users to interact with, share and link to as well as for Google's algorithms to assign properties to your content.
The mobile responsive website is actually Google's "preferred method" of presenting information in search results. From Google's own webmaster central; "...sites that use responsive web design, i.e. sites that serve all devices on the same set of URL's, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google's recommended configuration."
How people consume content online has drastically shifted. Mobile device ownership is increasing--mobile device usage is increasing--web page views on via mobile is increasing and mobile devices have been instrumental to the growth of LOCAL SEARCH, social media sharing and mobile-based e-commerce.
However, when a mobile user lands on a website that is not mobile optimized, those users tend to leave that website and opportunities are missed. So it simply makes sense to upgrade your website into a feature-rich, consumer friendly Mobile Responsive Design.
In the future, not only will there be continued investment in mobile optimized websites and email but we will see mobile take a more important role when integrating with mobile marketing campaigns. Mobile will become the most strategic 'must-have' channel for local small business owners if they want to stay competitive.

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